A wellness brand concept built to support healthy aging.
Problem
As we age, maintaining long-term health becomes more challenging. Yet most supplement brands continue to focus on younger consumers. Older adults are often left without the tools or education to support their cognitive health and overall well-being.
This highlights a clear gap: the need for a trustworthy, science-backed solution designed specifically for healthy aging with sleek, modern branding.
Strategy
Build a premium, science-backed brand for older adults focused on overall longevity. Not quick fixes. From the formula to the messaging, every element was designed to earn trust and support healthy aging with clarity and credibility.
A wellness brand concept built to support healthy aging.
A wellness brand concept built to support healthy aging.
Problem
As we age, maintaining long-term health becomes more challenging. Yet most supplement brands continue to focus on younger consumers. Older adults are often left without the tools or education to support their cognitive health and overall well-being.
This highlights a clear gap: the need for a trustworthy, science-backed solution designed specifically for healthy aging with sleek, modern branding.
Strategy
Build a premium, science-backed brand for older adults focused on overall longevity. Not quick fixes. From the formula to the messaging, every element was designed to earn trust and support healthy aging with clarity and credibility.
Brand Positioning: Created a visual brand identity and tone that felt calm, credible, and age-appropriate. Focused on a darker blue palette, clean typography, and messaging that emphasized longevity.
Facebook Ads: Spied on competitors using e-commerce spytools like gethookd to gain inspiration from successful competitior ads in the same space. Creating unique yet high-converting Facebook ads.
Landing Page & Copy: Built a high-converting Shopify landing page with educational yet benefit-driven copy. Messaging was designed to address common concerns like brain fog and cognitive decline.
Brand Positioning: Created a visual brand identity and tone that felt calm, credible, and age-appropriate. Focused on a darker blue palette, clean typography, and messaging that emphasized longevity.
Facebook Ads: Spied on competitors using e-commerce spy tools like GetHookd to gain inspiration from successful ads in the supplement space. Helping me create unique yet high-converting Facebook ads.
Landing Page & Copy: Built a high-converting Shopify landing page with educational yet benefit-driven copy. Messaging was designed to address common concerns like brain fog and cognitive decline while establishing trust.
Brand Positioning: Created a visual brand identity and tone that felt calm, credible, and age-appropriate. Focused on a darker blue palette, clean typography, and messaging that emphasized longevity.
Facebook Ads: Spied on competitors using e-commerce spytools like gethookd to gain inspiration from successful competitior ads in the same space. Creating unique yet high-converting Facebook ads.
Landing Page & Copy: Built a high-converting Shopify landing page with educational yet benefit-driven copy. Messaging was designed to address common concerns like brain fog and cognitive decline.
I created all product visuals and label designs using AI tools, Canva, and Photoshop.
For creative process, I drew inspiration from leading wellness brands like Athletic Greens, Huel, and Momentous to ensure the design felt premium and modern.
To speed up content creation, I used ChatGPT prompts and visual references to generate high-quality copy and image ideas efficiently.
I created all product visuals and label designs using AI tools, Canva, and Photoshop.
For my creative process, I drew inspiration from leading wellness brands like Athletic Greens, Huel, and Momentous to ensure the design felt premium and modern.
To speed up content creation, I used ChatGPT prompts and visual references to generate high-quality copy and image ideas efficiently.
Marketing Campaigns
I created a 4-step email flow using PAS and AIDA copywriting frameworks to drive engagement and prep the brand for conversion with compelling messaging and visually striking content.
I also developed a series of Facebook ads with engaging copy and bold creatives, ready to launch for customer acquisition and brand awareness.
Conclusion
Mentus is a wellness brand concept created to serve older adults focused on healthy aging. With clear positioning, compelling messaging, and targeted Facebook ads, the brand aimed to reach an underserved demographic with a modern, science-backed solution.
Marketing Campaigns
I created a 4-step email flow using PAS and AIDA copywriting frameworks to prep the brand for conversion. Using compelling messaging and visually striking content.
I also developed a series of Facebook ads with engaging copy and bold creatives, ready to launch for customer acquisition and brand awareness.
Marketing Campaigns
I created a 4-step email flow using PAS and AIDA copywriting frameworks to prep the brand for conversion. Using compelling messaging and visually striking content.
I also developed a series of Facebook ads with engaging copy and bold creatives, ready to launch for customer acquisition and brand awareness.
Conclusion
Mentus is a wellness brand concept created to serve older adults focused on healthy aging. With clear positioning, compelling messaging, and targeted Facebook ads, the brand aimed to reach an underserved demographic with a modern, science-backed solution.