A home improvement brand concept
Brand Concept
A lead generation brand I built from scratch to demonstrate my capabilities across branding, copywriting, and conversion-focused design.
TruBath helps homeowners in South Florida get transparent, locked-in pricing for their shower remodel. I created the entire brand, landing page, and ad strategy to validate the concept and drive high-intent leads.
A home improvement brand concept
A home improvement brand concept
Brand Concept
A lead generation brand I built from scratch to demonstrate my capabilities across branding, copywriting, and conversion-focused design.
TruBath helps homeowners in South Florida get transparent, locked-in pricing for their shower remodel. I created the entire brand, landing page, and ad strategy to validate the concept and drive high-intent leads.
Brand Positioning: Created a trustworthy, calming brand identity for homeowners looking to remodel their bathroom. Focused on clarity, credibility, and simplicity. Used a dark blue palette, clean typography, and clear messaging to convey fairness and peace of mind.
Landing Page & Copy: Built a high-converting lead generation page designed to educate homeowners on remodel options and build confidence in pricing. Every section, from the guarantees to material comparisons, was made to reduce friction and boost form submissions.
Brand Positioning: Created a visual brand identity and tone that felt calm, credible, and age-appropriate. Focused on a darker blue palette, clean typography, and messaging that emphasized longevity.
Landing Page & Copy: Built a high-converting Shopify landing page with educational yet benefit-driven copy. Messaging was designed to address common concerns like brain fog and cognitive decline.
Brand Positioning: Created a visual brand identity and tone that felt calm, credible, and age-appropriate. Focused on a darker blue palette, clean typography, and messaging that emphasized longevity.
Landing Page & Copy: Built a high-converting Shopify landing page with educational yet benefit-driven copy. Messaging was designed to address common concerns like brain fog and cognitive decline while establishing trust.
For inspiration, I looked to top home improvement brands like Westshore Home and TileBar. Their clean and trustworthy branding stood out, especially in a space where design is often outdated or overlooked. My goal was to bring that same modern and credible feel to TruBath.
I created all brand visuals and landing page designs using AI tools and Canva.
For inspiration, I looked to top home improvement brands like Westshore Home and TileBar. Their clean and trustworthy branding stood out, especially in a space where design is often outdated or overlooked. My goal was to bring that same modern and credible feel to TruBath.
I created all brand visuals and landing page designs using AI tools and Canva.
Marketing Campaigns
To drive qualified leads, I built a quiz-style survey funnel using Involve.me, designed to match homeowners with the right shower remodel options. I then created a set of simple Facebook ads to drive traffic to the quiz, using clear, direct-response copy and visuals focused on trust and simplicity.
The goal was to reduce friction, generate opt-ins, and validate interest through a high-intent lead generation funnel.
Conclusion
TruBath is a lead generation brand created to simplify the remodeling experience for homeowners. From the landing page and brand identity to the Facebook ads and quiz funnel, every element was built to increase trust, reduce overwhelm, and drive conversions in an industry often lacking transparency.
Marketing Campaigns
To drive qualified leads, I built a quiz-style survey funnel using Involve.me, designed to match homeowners with the right shower remodel options. I then created a set of simple Facebook ads to drive traffic to the quiz, using clear, direct-response copy and visuals focused on trust and simplicity.
The goal was to reduce friction, generate opt-ins, and validate interest through a high-intent lead generation funnel.
Marketing Campaigns
To drive qualified leads, I built a quiz-style survey funnel using Involve.me, designed to match homeowners with the right shower remodel options. I then created a set of simple Facebook ads to drive traffic to the quiz, using clear, direct-response copy and visuals focused on trust and simplicity.
The goal was to reduce friction, generate opt-ins, and validate interest through a high-intent lead generation funnel.
Conclusion
TruBath is a lead generation brand created to simplify the remodeling experience for homeowners. From the landing page and brand identity to the Facebook ads and quiz funnel, every element was built to increase trust, reduce overwhelm, and drive conversions in an industry often lacking transparency.